Meta Title & Description Generator
Craft meta titles and descriptions that fit Google's display limits and earn the click. See a live SERP preview, track character and pixel width, and get instant length feedback.
<title>How to Write Great Blog Posts That Actually Rank on Google</title> <meta name="description" content="Learn the exact process we use to write blog posts that rank on the first page of Google — from keyword research and outline strategy to on-page optimisation." />
Length is about pixels, not just characters
Google truncates snippets by pixel width, not a fixed character count — which is why two descriptions of the same length can be cut differently. As a rule of thumb, titles display well up to ~600px (~60 characters) and descriptions up to ~920px (~155 characters). This tool tracks both so you can see exactly where your snippet would be clipped.
Write for the click, not the keyword
A meta description doesn't directly rank a page, but it heavily influences click-through rate from the results. The best descriptions summarize the page accurately, lead with the value, include the primary keyword naturally, and end with a reason to click.
Live SERP preview
As you type, the preview renders how your title, URL, and description would look in Google on desktop. Use it to catch truncation, awkward line breaks, and missed opportunities before you publish.
Frequently asked questions
A meta description reads best at roughly 120 to 155 characters, about 680 to 920 pixels. That range is long enough to be compelling and short enough to avoid truncation on most desktop results.
Meta descriptions do not affect rankings directly. Google often rewrites them, and they are not a ranking factor. A strong description still lifts click-through rate, which matters for traffic.
Google may swap your meta description for text from the page when that text better matches the user's query. Writing a clear, relevant description makes the swap less likely.
Yes, every important page should have a unique meta description. Duplicates waste a chance to differentiate snippets and can look spammy. Write a distinct one for each page that matters.
A meta title displays fully at up to roughly 600 pixels, which lands around 50 to 60 characters. Put the primary keyword near the front and the brand name after a separator at the end, since the end is what gets clipped first.
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