Score any page 0 to 100 for SEO and AI search, see exactly what AI reads and thinks of you, and get the fixes that get you cited. Free, in seconds.
Three steps. No setup.
Paste any page
Drop in a URL, yours or a competitor's. The score is back in seconds, no sign-up.
Scored for Google and AI
One 0 to 100 score across five pillars: technical, AI readiness, content, performance, and authority.
See what AI sees, then fix it
What AI thinks you are, every signal it reads, and a prioritized list with the exact steps.
Built for how people search now: Google and AI.
One score, five pillars
Technical, AI readiness, content, performance, and authority in a single 0 to 100, with a plain-English verdict.
What AI thinks of you
How ChatGPT and Claude describe your brand, what they get right, and where they get you wrong.
Built for AI search, not just Google
GEO and answer-engine signals: llms.txt, AI-crawler access, schema, and the direct answers AI quotes.
Every signal, explained
Crawlability, structure, content, and speed. Each check shows the why and the exact fix, good and bad.
How you stack up
The same audit run on your closest competitors, with where you win and where they're ahead.
Your whole site, modelled
Every page AI can discover across your domain, your framework, and the schema entities it reads.
Here's what a real report looks like.
Your shape
Strong technical foundations, thin where AI engines look.
Your scores
Search engines can crawl and index it
AI engines can find, read, and cite it
Clear, complete, well-structured
How fast it loads and responds
Web presence and links
What AI thinks of you
Ask an AI assistant about your site and it says:
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Search foundations vs AI readiness
11 categories · renormalized 0–100Page speed
Perf –Authority & web presence
Fix these first
Highest-impact, with the exact stepsAlso in your report
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The questions people search most before scoring a page for Google and AI.
A good SEO score lands at 80 or above on a 0 to 100 scale, and 90 or higher earns an A. Essel grades five pillars, technical, AI readiness, content, performance, and authority, then rolls them into one number with a plain-English verdict. The score alone tells you where you stand; the pillar breakdown tells you which part is dragging it down.
An SEO score comes from grading the signals a search engine and an AI model actually read on your page, then weighting them into a single 0 to 100. Essel checks five pillars: technical crawlability, AI readiness (llms.txt, AI-crawler access, schema), content depth, page performance, and authority. Each check shows the why behind it and the exact fix, so the number is never a black box.
Start with the prioritized fix list in your report: it ranks every issue by impact and gives the exact step to resolve it. Clear the technical blockers first, crawlability, broken schema, and slow Core Web Vitals, then tighten content depth and AI-readiness signals so answer engines can quote you. Re-run the audit after each change to watch the score move.
Essel's SEO score checker is free, and you can run your first audit with no sign-up. Paste any URL, yours or a competitor's, and the full 0 to 100 report is back in seconds: five pillars, what AI thinks of your brand, and a prioritized list of fixes. Run it on as many pages as you want to see how they compare.
Essel scores your page for AI answer engines and classic Google search in the same report. The AI-readiness pillar checks the signals models rely on, llms.txt, AI-crawler access, and structured answers, and a dedicated section shows how ChatGPT and Claude describe your brand today, including what they get wrong. Most audit tools stop at Google and miss where buyers now search.