Generate · Free tool

Schema Markup Generator

Build valid Schema.org JSON-LD without memorizing the spec. Fill in a short form and copy production-ready structured data for Articles, FAQs, Products, Organizations, and Breadcrumbs.

Schema fields
JSON-LD
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How to Write Better Blog Posts in 2024",
  "description": "A practical guide to writing blog posts that rank in search and keep readers engaged.",
  "datePublished": "2024-01-15",
  "image": "https://example.com/images/better-blog-posts.jpg",
  "url": "https://example.com/blog/how-to-write-better-blog-posts",
  "author": {
    "@type": "Person",
    "name": "Jane Smith"
  }
}
</script>

Why structured data matters

Structured data tells search engines exactly what a page is about — an article, a product, a list of FAQs — in a machine-readable format. That's how pages earn rich results: star ratings, FAQ accordions, breadcrumb trails, and more. JSON-LD is Google's recommended format, and this tool produces it in a copy-paste-ready script block.

Supported types

Article, FAQPage, Product, Organization, and BreadcrumbList — the schema types that most often unlock rich results for content and ecommerce sites. Each type exposes only the fields that matter, so you don't have to read the spec to get valid output.

Validate before you ship

Generated markup follows Schema.org conventions, but always confirm with Google's Rich Results Test and Schema Markup Validator before publishing — they check eligibility for the specific rich result you're targeting.

Frequently asked questions

JSON-LD (JSON for Linking Data) is a lightweight format for embedding structured data in a page. Google recommends it because the markup lives in a single script tag and never changes your visible HTML.

The generator produces Article, FAQPage, Product, Organization, and BreadcrumbList markup. Those types cover the most common rich-result opportunities for blogs, ecommerce, and business sites.

No tool can guarantee rich results, because Google decides based on eligibility, quality, and policy. Valid markup is a prerequisite, not a promise, so test your output in Google's Rich Results Test before relying on it.

Paste the generated script block into the head, or anywhere in the body, of the page it describes.

Pick the FAQPage type, add each question and its answer, and copy the generated JSON-LD. Google requires the schema text to match the FAQ text visible on the page, so paste your real questions and answers rather than summaries.

Generate Article markup and fill in the author fields with the writer's real name and profile URL. Author information is one of the signals search engines and AI answer engines use to judge who is behind content, so point the URL at a genuine author page or profile.

Stop doing SEO by hand

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