AI Visibility Checker
An AI visibility check answers three questions: can AI crawlers reach your pages, can answer engines quote what they find, and does AI already cite or describe you. Essel checks all three against your real site — free for any single page, no sign-up — and gives you the fix for every gap.
Three steps. The first one is free.
Paste any page
The free scan runs the AI-visibility checks on one URL in about a minute — crawler access, structure, snippet eligibility.
Get the AI verdict
A 0 to 100 score with the AI-readiness pillar broken out: what AI can reach, read, and quote.
See presence, then fix
The $10 site audit adds your AI Overview citations and how models describe your brand — plus the fix for every gap.
The three layers
Most sites fail AI search at the first layer without knowing it — a WAF that challenges every non-Google crawler looks perfectly fine from your browser.
AI crawler access
robots.txt rules checked for 17+ AI crawlers — GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, and more
Bot-challenge gating
edge and WAF setups that answer Googlebot but challenge every other crawler — invisible from your own browser
Server-rendered content
AI crawlers don't run JavaScript; if your content only exists after hydration, they read an empty shell
Snippet controls
nosnippet and max-snippet directives that make pages categorically ineligible for AI Overviews
Passage citability
whether your sections are sized and shaped so an engine can lift them whole
Direct answers
answer-first openings and question-shaped headings — the structures answer engines quote
Citable evidence
quantified claims, dates, and named figures a model will attribute to you
Publisher identity
Organization and Person schema plus a named author — the attributable identity engines look for
AI Overview citations
the keywords where Google's AI Overview already cites your domain, from live ranking data
What AI thinks you are
a model's verbatim read of your brand — how it describes you, to whom, and what it gets wrong
Brand recognition
grounded in real web search, graded well-known to unknown — not model memory
Brand mentions
positive and negative mentions across the web, from content analysis data
Here's what a real report looks like.
Your shape
Strong technical foundations, thin where AI engines look.
Your scores
Search engines can crawl and index it
AI engines can find, read, and cite it
Clear, complete, well-structured
How fast it loads and responds
Web presence and links
What AI thinks of you
Ask an AI assistant about your site and it says:
A free AI resume builder that imports LinkedIn profiles and turns them into ATS-friendly resumes in minutes.
Search foundations vs AI readiness
11 categories · renormalized 0–100Page speed
Perf –Authority & web presence
Fix these first
Highest-impact, with the exact stepsAlso in your report
A report tells you what's broken. Essel also writes what's missing.
The same engine behind this audit researches, writes, and publishes GEO-optimized articles for your site — on a cadence, autonomously.
Checker vs tracker
AI visibility platforms monitor share-of-voice over time — useful after your foundation is sound. This audit fixes the foundation. Different jobs; do this one first.
Essel site audit
one-time · free single-page scan first
Tracking platforms
subscription · $1,200+ a year
Tracking-platform pricing reflects typical published subscription tiers. Essel's audit is one-time: free for a single page, $10 for up to 100 pages with one re-crawl within 30 days.
FAQ
The questions people ask when their brand doesn't show up in AI answers.
AI visibility is whether AI systems — ChatGPT, Claude, Perplexity, Google's AI Overviews — can find your site, understand it, and cite it when they answer questions in your space. It breaks into three layers: access (can AI crawlers reach your pages), usability (is your content structured so an engine can quote it), and presence (does AI already mention or cite you). Essel's audit measures all three for your actual site.
Run a scan that checks the things AI systems actually depend on: robots.txt rules for AI crawlers, whether your content exists without JavaScript, snippet directives, answer-ready structure, and schema identity. Essel's free scan does this for any page in about a minute, no sign-up. The $10 whole-site audit adds the presence layer — your AI Overview citations, how a model describes your brand, and brand mentions across the web.
No — this is a one-shot audit, not a monitoring subscription. Tracking platforms measure share-of-voice across prompts over time and charge monthly for it; they are worth it after your foundation is fixed. Essel answers the prior question: can AI systems see, quote, and correctly describe your site today, and what exactly do you change where they can't. One re-crawl within 30 days is included to verify your fixes landed.
The usual causes stack: AI crawlers blocked or challenged at your edge, content rendered only client-side so models read an empty page, no attributable identity in your markup, and pages structured so nothing is liftable as an answer. Each of these is checkable and fixable. The audit tests all of them, shows how a model currently describes you — including getting you wrong — and hands you the specific fixes.
AI Overview citations are the clearest signal that Google's generative layer treats your domain as a source, and they appear above every traditional result. The audit pulls the keywords where your domain is already cited in AI Overviews from live ranking data, which tells you what is working — and the striking-distance keywords where one fix could earn the citation next.
Paste a URL, get the AI-readiness verdict free — crawler access, structure, snippet eligibility. The $10 whole-site audit adds your AI Overview citations and how models describe your brand.