SEO Audit Service

The audit service, without the service invoice.

Essel delivers what an SEO audit service delivers — a full technical, content, performance, and authority review with prioritized fixes — from a real crawl of up to 100 pages, for $10 flat. Weeks become minutes. Start with a free single-page scan, no sign-up.

0 checks in scope
0 pages crawled
3–0 min not 3 weeks
$0 flat · no retainer

The engagement, compressed.

Discovery, delivery, and follow-up — in one sitting.

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Start like a client

Paste your URL. The free scan is the discovery call — one page, fully audited, in seconds.

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Get the engagement

$10 runs the full service scope: 100 pages, technical + content + authority + AI search.

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Skip the handoff deck

Fixes arrive pasteable, with exports for whoever implements. Re-crawl within 30 days proves the delta.

Scope

Everything the service does, plus what it skips.

The left column is the standard service scope. The right column is what usually isn't in the PDF — the deliverables you'd implement yourself anyway.

The findings a service would bill for

6/6 passed

Technical & indexability sweep

noindex directives, canonical conflicts, redirect chains, HTTPS gaps, robots and sitemap health

Site-wide crawl analysis

broken links, duplicate and near-duplicate content, orphan pages, internal link starvation

Content & on-page review

titles and metas with pixel-accurate truncation, heading structure, thin content, image alts

Structured data validation

JSON-LD parsed and checked against Google's documented required properties

Performance review

Core Web Vitals from Lighthouse lab runs and real-user CrUX field data

Authority & market position

domain authority, backlink trend, competitors, striking-distance keywords, AI Overview citations

The deliverables a service rarely includes

6/6 passed

Pasteable fixes

every finding ships with the exact change, an effort estimate, and a verify step

Rewritten titles & metas

for your weakest 25 pages, grounded in each page's own content

Internal-link plan

which pages to link from where, with suggested anchor text, from your real link graph

Generated llms.txt & JSON-LD

built from crawled, verified URLs — copy in, done

7-day plan

the work ordered by impact per unit of effort

Proof it worked

one re-crawl within 30 days showing fixed, new, and regressed issues

One score. Five pillars.

Here's what a real report looks like.

Your shape

TechnicalAI readinessContentPerformanceAuthority
0 / 100 · C

Strong technical foundations, thin where AI engines look.

Your scores

Technical & crawl /100

Search engines can crawl and index it

AI readiness /100

AI engines can find, read, and cite it

Content /100

Clear, complete, well-structured

Performance /100

How fast it loads and responds

Authority /100

Web presence and links

What AI thinks of you

Ask an AI assistant about your site and it says:

A free AI resume builder that imports LinkedIn profiles and turns them into ATS-friendly resumes in minutes.

AI resume builder For job seekers and career changers Somewhat known

Search foundations vs AI readiness

11 categories · renormalized 0–100
0
Search foundations F grade
Indexability & technical –/20
Title & meta –/15
Headings & structure –/10
Images & accessibility –/10
Content quality & E-E-A-T –/15
Core Web Vitals –/15
Authority & web presence –/10
0
AI readiness F grade
Structured data –/15
AI discoverability –/12
AI search (GEO) –/10
Answer engines (AEO) –/5

Page speed

Perf –
Loading
Responsiveness
Visual stability
Interactivity

Authority & web presence

Web presence
Internal links
Outbound links

Fix these first

Highest-impact, with the exact steps
Move structured data into the <head> Your schema sits in <body>. AI crawlers that don't run JavaScript often skip it entirely.
Open with a one-line definition A direct answer up top is what ChatGPT, Perplexity, and AI Overviews lift as the source.
Add question-and-answer sections Mirror how people ask. Answer engines quote Q&A blocks directly.
Add alt text to 6 images Improves accessibility and gives AI more to read from the page.

Also in your report

What AI thinksSite modelCompetitor benchmarksContent AI readsUnderstanding curveEvery check, explained

A report tells you what's broken. Essel also writes what's missing.

The same engine behind this audit researches, writes, and publishes GEO-optimized articles for your site — on a cadence, autonomously.

Start free
SEO, AI search (GEO) and answer engines (AEO) The free score takes seconds, no sign-up

The comparison

Service engagement vs. productized audit.

Same findings, same priorities, same deliverables — different production process, different price.

Essel site audit

$0

flat · one-time · exports included

  • Price: $10 flat, one-time
  • Turnaround: 3 to 6 minutes
  • Scope: Technical + content + authority + AI search
  • Output: Interactive report + Markdown + CSV exports
  • Fixes: Included, pasteable
  • Follow-up: Re-crawl within 30 days included
  • AI search coverage: GEO, AEO, AI-crawler access, AI Overview citations

Typical audit service

$500–5k

per engagement · delivered in 1–3 weeks

  • Price: $500 to $5,000+ per audit
  • Turnaround: 1 to 3 weeks
  • Scope: Varies by package
  • Output: PDF deck
  • Fixes: Recommendations; implementation extra
  • Follow-up: Retainer conversation
  • AI search coverage: Usually absent

Where human consultants genuinely add value — migrations, penalty recovery, international strategy — they work better from a finished issue list. Run the audit first; hand the export to whoever implements.

FAQ

Audit services, explained.

The questions people ask before hiring an SEO audit service.

A full SEO audit service covers four areas: technical health (crawlability, indexation, redirects, structured data), on-page quality (titles, metas, headings, content depth), performance (Core Web Vitals), and off-page standing (backlinks, competitors). Essel's audit delivers all four from a real 100-page crawl, adds the AI-search layer most services skip — GEO, answer-engine readiness, AI-crawler access — and attaches a concrete fix to every finding.

Use software for the mechanical layer and humans for judgment. Crawling pages, verifying links, validating schema, and prioritizing issues is deterministic work a machine does in minutes for dollars; an agency doing the same work bills days. Where consultants genuinely add value — migration planning, penalty recovery, international strategy — they do it better starting from a finished issue list. A $10 audit first makes the expensive conversation shorter, or unnecessary.

Free checkers audit one page and stop at naming problems. Essel crawls up to 100 pages, which unlocks the findings that only exist site-wide — duplicate content, orphan pages, internal-link starvation, sitemap drift — and then generates the deliverables: rewritten metas, JSON-LD blocks, an llms.txt, an internal-link plan, and a 7-day priority order. The free single-page scan shows the report format; the $10 unlock is the whole-site version.

AI search is scored as a first-class category, roughly a quarter of the total. The audit checks whether 17+ AI crawlers can reach your pages, whether your content survives without JavaScript, whether answer engines can lift direct answers from your structure, and where Google's AI Overviews already cite your domain. A dedicated section shows how an AI model actually describes your brand today — including what it gets wrong.

The crawl starts immediately and typically finishes in 3 to 6 minutes; you can close the tab and the report link arrives by email. The report is permanent and shareable, with Markdown and CSV exports. One full re-crawl within 30 days is included so you can verify your fixes moved the score, and a failed run refunds automatically.

Get the audit before the sales call.

Free single-page scan in seconds, whole site for $10. Markdown and CSV exports included — hand them to your developer, or to the agency you were about to pay for the same list.