Technical SEO Audit
Essel crawls up to 100 pages of your site, runs 71 technical checks, and hands you the exact fix for every finding — the same audit agencies quote $500 to $5,000 for, delivered while your coffee is still hot. Start with a free single-page scan, no sign-up.
Three steps. No discovery call.
Paste your URL
The free scan audits one page in seconds, no sign-up. See the report format before spending a cent.
Crawl the whole site
$10 starts a real crawl of up to 100 pages — indexability, links, duplicates, speed, rendering.
Work the fix list
Every finding ranked by impact, with the pasteable change and a verify step. Re-crawl free within 30 days.
Coverage
Site-wide findings come from a real crawl, not a single-page snapshot — duplicate content, orphan pages, and link starvation are invisible to one-page checkers. Every finding names the pages affected.
Noindex directives
meta robots and X-Robots-Tag headers silently removing pages from search
Canonical health
missing canonicals, HTML-vs-header conflicts, canonicals pointing at dead or redirecting URLs
HTTPS & mixed content
pages off HTTPS and secure pages loading insecure subresources
Redirect chains & loops
every hop counted before a page finally answers 200
Mobile viewport & language
viewport meta, lang attribute, and hreflang x-default for mobile-first indexing
robots.txt & sitemap shape
both files fetched and validated — an SPA shell pretending to be robots.txt counts as absent
Broken internal & external links
verified by request, never guessed — unreachable is reported as unknown, not broken
Duplicate & near-duplicate content
exact hashing plus SimHash similarity that catches templated pages
Orphan & buried pages
pages no internal link reaches, and pages four or more clicks from home
Internal link distribution
which pages hoard links and which starve with fewer than three inbound
Sitemap drift
sitemaps listing noindexed or dead URLs, and crawled pages the sitemap omits
Duplicate titles & descriptions
template-level gaps grouped into one finding with examples
Lab + field data
Lighthouse LCP, INP, and CLS next to real-user CrUX 75th-percentile numbers
Server response time
TTFB measured on every crawled page, flagged past 1500 ms
Mobile-first scoring
mobile is the scored strategy; desktop is measured and shown alongside
Client-side rendering detection
content that exists only after JavaScript runs, invisible to most crawlers
AI crawler access
robots.txt rules for 17+ AI crawlers — GPTBot, ClaudeBot, PerplexityBot and more
Bot-challenge detection
edge setups that answer Googlebot but challenge every other crawler, invisible from your browser
Apex vs www split
both hosts serving 200 directly and splitting your authority
Here's what a real report looks like.
Your shape
Strong technical foundations, thin where AI engines look.
Your scores
Search engines can crawl and index it
AI engines can find, read, and cite it
Clear, complete, well-structured
How fast it loads and responds
Web presence and links
What AI thinks of you
Ask an AI assistant about your site and it says:
A free AI resume builder that imports LinkedIn profiles and turns them into ATS-friendly resumes in minutes.
Search foundations vs AI readiness
11 categories · renormalized 0–100Page speed
Perf –Authority & web presence
Fix these first
Highest-impact, with the exact stepsAlso in your report
A report tells you what's broken. Essel also writes what's missing.
The same engine behind this audit researches, writes, and publishes GEO-optimized articles for your site — on a cadence, autonomously.
The math
Technical audits are mostly mechanical: crawl, check, verify, prioritize. Machines do mechanical work faster and cheaper than retainers do.
Essel site audit
flat · one-time · no card saved
Typical agency audit
per audit · delivered in 1–3 weeks
Agency ranges reflect typical published quotes for small-to-mid-size sites; scopes vary. The $10 audit includes one full re-crawl within 30 days and refunds automatically if a run fails.
FAQ
The questions people ask before paying for a technical SEO audit.
A technical SEO audit examines everything that decides whether search engines and AI crawlers can find, render, and index your pages: crawlability, indexation directives, canonicals, redirects, site architecture, structured data, and speed. Essel's audit crawls up to 100 pages of your site and runs 71 checks across those areas, then pairs every finding with the exact fix. The output is a ranked list of what is blocking your site, not a wall of raw data.
Agencies typically quote $500 to $5,000 for a technical SEO audit, depending on site size, and deliver in one to three weeks. Essel runs the same class of audit — a real 100-page crawl with 71 checks, prioritized fixes, and generated artifacts — for $10 flat, in about five minutes. There is no subscription and no card kept on file, and a failed run refunds automatically.
The audit runs 71 checks spanning indexability, canonicals, redirects, broken links, duplicate and near-duplicate content, orphan pages, internal link distribution, sitemap drift, structured data validity, Core Web Vitals, and AI-crawler access. Site-wide findings come from a real crawl of up to 100 pages, so it catches problems a single-page checker structurally cannot see. Every finding names the pages affected and ships with a pasteable fix.
A typical run finishes in 3 to 6 minutes for up to 100 pages. The crawl is polite and resumable — you can close the tab and the report link arrives by email when it is ready. The report is permanent, shareable, and exportable as Markdown and CSV.
Every finding in the report carries the exact change to make, where it goes, an effort estimate, and a verify step — most are copy-paste. The report also ships ready-made artifacts: rewritten titles and meta descriptions for your weakest pages, JSON-LD blocks, a generated llms.txt, and an internal-link plan with anchor text. A 7-day plan orders the work by impact per unit of effort, and one full re-crawl within 30 days shows what your fixes actually moved.
Free single-page scan in seconds. The full 100-page audit is $10 if you want the whole picture — no subscription, refunded automatically if the run fails.