01
Choose the blog and grant scoped access
Your store needs a blog and the API credentials and permissions described in the setup guide. Select the destination blog before enabling automatic delivery.
Essel + Shopify
Answer buying questions
on your store's blog.
Use Essel for useful blog articles around your products and customers' questions. The Shopify integration delivers articles to a selected blog; it is not a product-description or collection-page editor.
Research · write · review · publish
02
Use real product information
Provide accurate specifications, usage examples, care instructions, and exclusions. Review health, safety, sustainability, and performance claims before publication; an AI draft cannot establish those facts for your products.
03
Start hidden, then choose when to go live
Configure hidden or live article delivery. Re-publishing linked content updates the existing Shopify article. Inspect author, image, body, and storefront rendering before making routine publishing automatic.
04
Measure the blog separately from product sales
Track article discovery and search performance, then use your store analytics for conversions. A new article or AI citation does not prove an incremental sale.